anuragsinghkushwah / de-duplication Goto Github PK
View Code? Open in Web Editor NEWData De-duplication is a crucial step in Data Mining,
Data De-duplication is a crucial step in Data Mining,
Match two data files to find exact / possible matches with different levels of confidence. Data fields we would have: - name, - email, - company name, - phone SCENARIOS: a. An event organiser users multiple channels to generate leads before the event b. On event date he registers people onsite c. Onsite, data entry is done in a rush / by humans d. post event, organiser needs to match the ROI from the marketing by mapping his leads CASES TO MATCH: A. one of the data field spelled incorrectly when doing manual entry onsite B. user uses two different email ids (for pre-reg and onsite reg) C. user has two different companies (gives A during pre-reg and B onsite) D. during pre-reg user gave a different number than onsite E. User registered under name X, but onsite gave name X1 Goal is to ascertain the ROI from leads from various channels. APPLICATION PROCESS: A. Submit two data files B. Match data filed C. Run matching process D. See exact or potential matches
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