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Benefits of Plain Text Emails
Higher deliverability rate: Plain text emails are less likely to be filtered as spam or blocked by email clients and servers. Plus, theyโre more likely to avoid the Promotions tab and go straight to the Primary inbox.
Better engagement: Plain text emails are often perceived as more personal and trustworthy, leading to higher open and click-through rates.
Increased conversions: Studies have shown that plain text emails have a higher conversion rate than HTML emails. As they appear more sincere and less salesy, they can boost response rates upwards of 156%.
Better accessibility: Plain text emails are easier to read for individuals with visual impairments or for those using email clients that don't support HTML.
Easy to create: Creating a plain text email is quick and simple without requiring design or coding skills. (So you can spend more time in your B2B contact database, not Canva.)
Cost-effective: There's no need for expensive design tools or templates, making plain text emails a cost-effective option for businesses of all sizes.
For more details, check out this Artikel.
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