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FutureBuddha avatar FutureBuddha commented on June 25, 2024

Benefits of Plain Text Emails

Higher deliverability rate: Plain text emails are less likely to be filtered as spam or blocked by email clients and servers. Plus, theyโ€™re more likely to avoid the Promotions tab and go straight to the Primary inbox.

Better engagement: Plain text emails are often perceived as more personal and trustworthy, leading to higher open and click-through rates.

Increased conversions: Studies have shown that plain text emails have a higher conversion rate than HTML emails. As they appear more sincere and less salesy, they can boost response rates upwards of 156%.

Better accessibility: Plain text emails are easier to read for individuals with visual impairments or for those using email clients that don't support HTML.

Easy to create: Creating a plain text email is quick and simple without requiring design or coding skills. (So you can spend more time in your B2B contact database, not Canva.)

Cost-effective: There's no need for expensive design tools or templates, making plain text emails a cost-effective option for businesses of all sizes.

For more details, check out this Artikel.

from directus.

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