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^{Indianapolis, IN | 317-883-7345 | [email protected] | https://www.linkedin.com/in/DaleKachele}

Driven technologist who finds fulfillment and joy in collaboratively building amazing tools and experiences that make a lasting impact. People-focused first and data-driven second and one who thrives in fast-paced entrepreneurial environments.

Responsible for building a foundational level full-stack for a home-grown SaaS platform for managing IT assets, including AWS infrastructure, robust API, SPA frontend, and scalable asynchronous processing via SAM. Also developed, documented, implemented, and maintained SOP for the P&E team, including source control, code review, life cycle, CI, automated CI checks, and automated deployments.

• Migrated legacy systems to AWS, reducing costs by 50% while improving uptime to 100%
• Implemented SOP for the P&E team, enhancing visibility and forecasting while reducing bug-related outages.
• Introduced CI checks and automated deployment capabilities leading to reduced hours spent on manual processing, and improved code quality by enforcing checks.
• Built a foundational full-stack solution for a custom SaaS platform.

Took on additional roles and responsibilities with an organization restructure and moving Product Management, UX Design, and QA under Technology. Responsible for pre-acquisition preparation, technical vetting, evaluation, auditing, post-acquisition transition, key integration, consolidations, and developing a three-year e-commerce technical roadmap.

• Assembled a highly-effective and engaged team by hiring, training, and coaching direct reports
• Championed post-acquisition transition and core integrations
• Member of small internal team tasked with preparing company to be acquired, 2018
• Led the pre-acquisition technical vetting, auditing, and participated in live Q&A of due diligence
• Drove CRO efforts to 8%+ Ecom CR Rate
• Over three years without a public-facing outage

Responsible for technical strategy and overall platform architecture, develops and maintains dynamic e-commerce applications for reliability, security, manageability, scalability, and performance; provides technical expertise in architecture, design, and implementation.

• Migrated infrastructure from dedicated hardware to AWS, leading to improved performance and reliability at a reduced cost
• Architected our business intelligence data warehouse
• Consolidated multiple e-commerce brands to a unified codebase
• Oversaw development of a custom prescription eyewear site
• Led technical divesting of multiple websites after a shift in company direction

Responsible for developing and maintaining e-commerce applications and managed services. Delivered features driven at engaging, retaining, and acquiring new customers by focusing on experience.

• Improved site uptime to three nines
• Laid foundation for the team, scaling from one to six team members

Web Designer/Developer for large-scale projects including inventory systems, inventory management, automated data processing, campaign management tools, campaign analysis tools, and custom CMS.

• Created a custom CMS for automotive dealerships with over 80 clients
• Developed feed parsing system to receiving daily inventory numbers
• Built innovative tools for Google AdWords that would auto-generate copy and manage bids

Oversaw and approved creative work.

Part of a self-taught team tasked with taking our catalog, ordering, and affiliate sites online.

Prepared graphics for printing from client specification. Assisted in designing the annual paper catalog.

1998-2003: BS, New Media Arts and Science; Indiana University-Purdue University at Indianapolis

Minor: Mathematics

I was a physics major for three and a half years before they opened the informatics department and changed majors my senior year.

AWS, PHP, MySQL, JavaScript, HTML, CSS, Platform Architecture, Automation, Ownership, Problem Solving, Deliberative, Google Analytics, Data Studio, Data Analysis, Microsoft Office & Google Docs, Conversion Rate Optimization, Performance Optimization, Strategic Planning, Operational Budgeting, Coaching, Redundancy Planning, Disaster Planning and Recovery.

Randy Stocklin: Entrepreneur & Investor
Eric W. Smith: Venture Builder
Jon Corwin: Senior Director of Digital Marketing
Tim Klausmeier: Senior Director of Business Intelligence
Lee Frazee: VP of Sales

^{*Contact information provided upon request}