This repo is based on the Beyond the Bean Case study, and it was the final project for MKT4330: Marketing Analysis. We want to ensure that the launch of the board game café Beyond the Bean happens successfully in one year by designing an effective marketing plan that includes SWOT analysis, the right target market, product pricing, promotion plan, etc.
This case analysis is based on the Beyond the Bean Case study attached here, and it was the final project for MKT4330: Marketing Analysis. We want to ensure that the launch of the board game café Beyond the Bean happens successfully within the next year by designing an effective marketing plan that includes SWOT analysis, the right target market, product pricing, promotion plan, and final product offering.
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