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mmetrics icon mmetrics

Easy computation of Marketing Metrics in R

prophet icon prophet

Tool for producing high quality forecasts for time series data that has multiple seasonality with linear or non-linear growth.

robyn icon robyn

Robyn is an experimental, automated and open-sourced Marketing Mix Modeling (MMM) code from Facebook Marketing Science. It uses various machine learning techniques (Ridge regression with cross validation, multi-objective evolutionary algorithm for hyperparameter optimisation, gradient-based optimisation for budget allocation etc.) to define media channel efficiency and effectivity, explore adstock rates and saturation curves. It's built for granular datasets with many independent variables and therefore especially suitable for digital and direct response advertisers with rich dataset.

statsbombr icon statsbombr

This repository is an R package to easily stream StatsBomb data from the API using your log in credentials or from the Open Data GitHub repository cost free into R .

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