sid-the-coder / cricket-wireless-customer-churn-analysis

Identify key market segments, analyze price elasticity of each segment and come up with customer retention strategies to reduce churn rate.

Customer-Segmentation-and-Churn-Analysis

Cricket Wireless is a leading Prepaid Wireless service provider in the US.

As a part of my Predictive Analytics with SAS course in UTD, I was exposed to their 7000+ rows of dataset containing details of customer data.

The goal of the project was to identify key market segments, analyze price elasticity of each segment and come up with customer retention strategies to reduce churn rate.

Getting Started

Pre-Requistes

You will need to have SAS installed in your local system.

Analysis Techniques

• Cluster Analysis - To understand how different customer segments behave differently
• Elasticity Modeling - To understand how change in each segment's price affects revenue
• Survival Analysis - To understand insights about the lifetime value of a customer

Authors

• Sidheswar Venkatachalapathi - sid-the-coder
• Meenakshi Shastri
• Anushka Pandhare
• Aayushi Bhattacharya
• Archita Jain

Acknowledgments

• Mike Grigsby - Thanks to my awesome teacher for teaching the best marketing analytics techniques and for being a constant support throughout the project