Customer data and engagement suite, an open-source alternative to Segment, RudderStack, etc.

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TRACARDI is an API-first, composable CDP solution, that is tailored for any company willing to integrate CDP into their Platform. Tracardi comes with a low-code or no-code editor aimed at any business that wants to start using user data for automated customer engagement. It is intended for anyone who carries out any type of customer interaction, be it through sales or service delivery.

Tracardi collects data from customer journeys and assigns it to a profile, automates data enhancement, and facilitates 🚀 Machine Learning APIs usage.

What TRACARDI can do for you:

• Reuse Current Infrastructure - Tracardi doesn’t require complex integration or dedicated infrastructure. It runs on top of cloud-managed services, reusing your existing infrastructure and spinning up new resources when needed.

• Collect Customer Data - You can collect, ingest, aggregate, and store customer data from multiple sources in real time.

• Model Customer Data - You can model data. Create rules that will model the data from your page and copy it into the user profile.

• Personalize User Experience - You can personalise the user experience with real-time frontend apps injected into your existing webpage, customised messages, marketing segmentation, and in-time messaging.

• Unify Profiles - You can merge customer data from various sources into a single profile. Automate the process of eliminating duplicate customer records. Blend customers into one account.

• Integrate Internal Systems - Tracardi is a centralised communication and orchestration hub that can integrate different parts of your IT.

• Scale E-commerce Easily - Tracardi is a headless, API-first platform. Built with modern tools and designed as a decentralised system that can handle your needs.

• Use Social Engagement - Connect your e-commerce platform to existing social media networks using Tracardi bridges. Reward your customers for sharing your products or leaving comments on contents that helps you sell.

• Stay open to all the tools available on the Internet - Tracardi is open source. Do not limit your business to a closed set of tools. If there is any tool that will help you sell Tracardi, it will help you connect it with your business.

Want to see Tracardi in action? Subscribe to our 📺 Youtube channel!

The easiest way to run TRACARDI is to run it as a 🐳 docker container.

• Install docker and docker-compose on your local machine

• Clone tracardi/tracardi-api by executing the following line in your terminal.

  git clone https://github.com/Tracardi/tracardi-api.git

• Go to the TRACARDI API folder, and run the following command:

cd tracardi-api
docker-compose up

• Visit the url http://127.0.0.1:8787 and complete the installation in Tracardi GUI.

There are alternate methods of installation available as well. These are described in detail in our documentation.

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• System documentation is available at: http://docs.tracardi.com.
• Api documentation is always available after installation at http://127.0.0.1:8686/docs.
• Tracardi also has a built-in documentation into the system.

Have you found a bug 🐛 ? Or maybe you have a nice feature ✨ to contribute? The CONTRIBUTING guide will help you get your development environment ready in minutes.

All contributors willing to start coding TRACARDI plugins are urged to read the follwing beginners' tutorial:

• How to code simple plugin in Tracardi
• Configuring the plugin in Tracardi

If you wish to support us, follow us on:

• Facebook
• X (Twitter), tag TRACARDI and leave your comments.
• Subscribe to our Youtube channel to see development process and new upcoming features. Don't forget to turn on the notifications by pressing the bell icon to stay updated about the latest updates and releases.
• ⭐️ Star the TRACARDI GitHub project - it really matters and puts a smile on our faces.

We are grateful for any assistance that contributes to the popularity of TRACARDI.

You can support us on Open Collective

You can support us via referral programs by purchasing a service from the following link(s)

TRACARDI is available under MIT with Common Clause license.