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Vatsal Aima's Projects

bike-sharing icon bike-sharing

A simple guide of R Shiny to analyze, explore, and predict bike-sharing registrations.

budget-optimization-in-ecommerce-using-market-mix-modelling icon budget-optimization-in-ecommerce-using-market-mix-modelling

To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and recommend the optimal budget allocation for different marketing levers for the next year. Built several Linear Regression models like Additive, Multiplicative, Koyck & Distributive Lag to identify the important KPIs that influence the company revenue and their contributions towards the revenue. The main data set is available below:

credit-risk-anaytics-the-r-companion icon credit-risk-anaytics-the-r-companion

The rep contains the R files from Credit Risk Analytics: the R Companion, from H Scheule, D Rosch an B Baesens. Unfortunately, when I bought the book, I could not find the R files accompanying the book. So I decided to create the R files from the snippets of codes in the book. Hope you find the files useful. I also think this is an excellent book for those with an experience in both credt risk models and programming in R. If instead you want to learn R or credit risk, this is not the best book for you.

market-mix-modeling icon market-mix-modeling

Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales

oasis icon oasis

Telemarketing Sales Prediction

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