A review and evaluation of CTR prediction models
Dataset | #Fields | #Features | #Instances | #Training | #Validation | #Test | Positive Ratio |
---|---|---|---|---|---|---|---|
Criteo | 39 | 45,840,617 | 32,743,297 | 6,548,660 | 6,548,660 | ||
Avazu | 23 | 40,428,967 | 32,377,421 | 3,832,608 | 4,218,938 | ||
iPinyou | 14,759,750 | 10,580,553 | 1,657,567 | 2,521,630 | |||
Taobao | |||||||
AliCCP | |||||||
Frappe |