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Predict churn among Manning Publication's liveBook (web-based interactive reader app) users.

License: MIT License

Python 0.60% Jupyter Notebook 99.40%
colab-notebook python sql pcycopg2 plotly

churn_prediction's Introduction

churn_prediction

Predicting customer churn on reading platform from behaviour analysis to churn forecasting.

About the data

The raw event data was collected from Manning's liveBook customers over six months from December 1, 2019 through June 1, 2020. Account IDs (account_id column) have been anonymized.

Project files master table

Project files master table PNG

Notes on future improvements: consider Seaborn for viz.

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