bryandj / dsc-mod-3-project-online-ds-ft-090919

Mod 3 Project ReadMe - Bryan Jamieson

For this project, I used The Northwind Database conduct an explority data analysis in order to answer 4 major questions.

4 Questions on Consumer Purchase Behavior

Q1) Does discount amount have a statistically significant effect on the quantity of a product in an order? If so, at what level(s) of discount?

Hypothesis 1

H0: mu_1 = mu_2

Ha: mu_1 != mu_2

Conclusion

15% and 25% are the best discount rates

5%, 10%, 15%, 20%, 25% all increase effect size of discount.

Q2) Which product category is the best sellers and which is the worst seller?

Hypothesis 2

h0: There is no difference in total order price for Meat/Poultry compared to the other categories.

ha: There is a difference in total order price for Meat/Poulty.

Conclusion

Best Seller - Meat/Poultry

Worst Seller - Seafood

Q3) On average, do males or females spend more money per order? With or without discount.

Hypothesis 3

h0: mu_male = mu_females

ha: mu_male != mu_females

Conclusion

Males spend more money per discounted and non-discounted order

Q4) On average, which gender purchases more units per order? Which gender makes more orders?

Hypothesis 4

h0: No difference in quantity ordered by Males & Females

ha: Males order more items than females

Conclusion

Males purchase and make more orders

Final Recommendations

Recommendation #1

Provide 15% and 25% discount rates only

Recommendation #2

Focus on Marketing for Meat/Poultry Category

Recommendation #3

Focus Marketing on Male Customers and offer more products within categories that are mostly purchased by Males