Facebook conversion api and pixel facebook
If you don't already have a Facebook Business Manager account, you need to create one:
Go to business.facebook.com. Click "Create Account." Follow the prompts to set up your account.
In your Facebook Business Manager, go to "Business Settings." Under "Data Sources," select "Pixels." Click "Add" and follow the instructions to create a new pixel. Note down the Pixel ID, as you will need it later.
Go to the Events Manager. Select your Pixel and click "Settings." Scroll down to the "Conversions API" section. Click "Generate Access Token" and note down the token.
Depending on your server environment (Node.js, PHP, Python, etc.), you'll need to write code to send events to Facebook. Below are examples for Node.js and PHP.
It provides Facebook with additional context about the event, such as the content or product page that the user was interacting with.
Helps in attributing the event to the correct ad or marketing campaign by linking the user's actions to specific pages on your website.
Assists in verifying the authenticity and accuracy of the events being tracked, ensuring that the data reflects real user interactions on your website.
| Parameters | Description |
|---|---|
| Email (em) | The user's email address, hashed using SHA-256. |
| Phone (ph) | The user's phone number, hashed using SHA-256. |
| Gender (ge) | The user's gender, "f" for female and "m" for male, hashed using SHA-256. |
| Date of Birth (db) | The user's date of birth in YYYYMMDD format, hashed using SHA-256. |
| Last Name (ln) | The user's last name, hashed using SHA-256. |
| First Name (fn) | The user's first name, hashed using SHA-256. |
| City (ct) | The user's city, hashed using SHA-256. |
| State (st) | The user's state, hashed using SHA-256. |
| ZIP Code (zp) | The user's ZIP code, hashed using SHA-256. |
| Country (country) | The user's country, hashed using SHA-256. |
| External ID (external_id) | Any unique ID from the advertiser, such as a loyalty membership ID, user ID, or cart ID. |
| Client IP Address (client_ip_address) | The IP address of the user, not hashed. |
| Client User Agent (client_user_agent) | The user agent string of the user's browser, not hashed. |
| FBC (fbc) | The Facebook click ID, which comes from fbclid URL parameter. |
| FBP (fbp) | The Facebook browser ID value, which comes from the _fbp cookie. |
| Subscription ID (subscription_id) | The subscription ID for the user in your system. |
| FB Login ID (fb_login_id) | The Facebook ID of the user if they logged in via Facebook Login. |
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