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Lab | Tableau

Learning Outcomes

Upon completion of this lab, you will be able to:

  • Load and integrate datasets into Tableau for analysis.
  • Differentiate between and appropriately assign measurements and dimensions within Tableau.
  • Construct insightful barplots to compare categorical data.
  • Design a treeplot to visualize hierarchical data.
  • Synthesize cross tables to examine relationships between two categorical variables.
  • Assemble a comprehensive dashboard that encapsulates multiple facets of the dataset.
  • Save your Tableau workbook for future reference and sharing.

Instructions

  1. Data Import: Begin by loading the dataset we_fn_use_c_marketing_customer_value_analysis.csv available here into Tableau.

  2. Gender Barplot: Create a barplot to visualize the distribution of customers by Gender.

  3. Employment and Gender Barplot: Construct a barplot that represents the number of customers by EmploymentStatus segmented by Gender.

  4. Measurements vs. Dimensions: Review the Measurements and Dimensions identified by Tableau. Adjust them if necessary to ensure they match your data structure and analysis needs.

  5. Gender Barplot Sheet: Develop a sheet dedicated to displaying the barplot of customer counts by Gender.

  6. Employment and Gender Barplot Sheet: Prepare a separate sheet to showcase the barplot of customer counts by EmploymentStatus and Gender.

  7. State Treeplot Sheet: Create a sheet with a treeplot (also known as a treemap) illustrating the number of customers in each State.

  8. Marital Status and Gender Cross Table: Generate a cross table that breaks down the customers by Marital status and Gender.

  9. Dashboard Assembly: Compile all the created sheets into a single, interactive dashboard for an integrated view of the data insights.

  10. Save Your Work: Preserve your Tableau workbook by saving it as tableau-lab.tbwx.

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