The captions of 20 Instagram Influencers were collected manually. Four branches of Influencers were chosen, namely Beauty, Fitness, Food and Technology. From each category five Influencers, male and female, of the Forbes List of Top Influencers 2017 (Forbes 2017) were chosen according to the following two criteria. First, they must be "Macro-Influencers", which means they must have around 1,000,000 followers and are no celebrities outside social media. Second, their primary language must be English. No restriction to British English was made in order to cover a diverse geographic distribution. In this way, it was ensured that the data was not biased due to regional variations of language.