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To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actual impact of various marketing variables over the past and recommend the optimal budget allocation for different marketing levers for the next year. Built several Linear Regression models like Additive, Multiplica

Home Page: https://drive.google.com/drive/folders/1F5O1thcC43zAPxsWIw1WQMh58Qi5I5CB?usp=sharing

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budget-optimization-in-ecommerce-using-market-mix-modelling's Introduction

I'm Hitesh Tripathi “like to learn coding💻"!

Hi there 👋 Here is What I'm Working ON!

Pharmaceutical Scientist, Explorin Data Science ●Statistics ● Python ● SQL ●Google Sheets ● SAS

  • 😃 I'm currently learning- Python, Statistics, R
  • ⏳ Currently working on Projects on Statistical📈 📊 modelings..
  • 💬 Ask me about: Anything..
  • 📫 How to reach me: [email protected]

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