huytu1499 / rfm-analysis-and-customer-segmentation-using-kmeans

My lab session on customer retention rate and customer segmentation using unsupervised learning - KMeans

RFM analysis and Customer Segmentation using Kmeans

This dataset contains all purchases made for an online retail company based in the UK during an eight month period.

Overview of RFM analysis RFM stands for Recency - Frequency - Monetary Value. RFM analysis numerically ranks a customer in each of these three categories, generally on a scale of 1 to 5 (the higher the number, the better the result). The "best" customer would receive a top score in every categor

Objective: Segmentation customers base on their RFM values using Kmeans