iahvector / sem-performance-measurement-tool-with-python

A solution for Get Your Guide - Python Backend Engineer - Marketing team challenge

Get Your Guide Python engineer - marketing technology take home test

Metrics

• A higher CTR means the ads reach a more suitable audience.
• A lower Position value (1 is lower than 2) means less was paid for the ads.
• A higher Revenue/Cost ratio (ratio = revenue / (impressions * cost), assuming cost is per impression) means the campain is more profitable.

The SEM Performance metric (SEMP) will be (impressions * cost * position) / (ctr * revenue). The smaller SEMP is, the better.

How to use

1. Install python 3
2. Give script execute permission

chmod +x measure_semp.py

3. Run script with data file

./measure_semp.py take_home_test_data.csv

Todo

1. Refactor logic into a class for better reusability and testability
2. Write tests