isabella232 / block-google-ads

Google Ads Block

This repository contains views and explores used for the Google Ads Block dashboards. There are 5 dashboards that come with this block: Google Ads Overview, Google Ads - Clicks, Google Ads - Conversions, Google Ads - Impressions and Google Ads - Spend. Each of the dashboards provides in-depth analysis of ad/campaign performance over a given timeframe.

This project is remotely included through the Google Ads Block Config project. To pull updates from this project, update the ref: parameter in the manifest file. It should point to the latest commit in block-google-ads.

The LookML constants are used to specify the name of the schema and connection. They are defined in the Google Ads Block Config project.

Account Structure

ad.view:

• ad_adapter
  • external_customer_id
  • campaign_id
  • ad_group_id
  • creative_id
  • creative
  • status_active

ad_group.view:

• ad_group_adapter
  • external_customer_id
  • campaign_id
  • ad_group_id
  • ad_group_name
  • status_active

campaign.view:

• campaign_adapter
  • external_customer_id
  • campaign_id
  • campaign_name
  • status_active
  • budget_id
  • amount

customer.view:

• customer_adapter
  • external_customer_id

Targeting Criteria

geo.view

• geotargeting
  • state
  • country_code
  • name
  • postal_code

keyword.view

• keyword_adapter
  • external_customer_id
  • campaign_id
  • ad_group_id
  • criterion_id
  • criteria
  • status_active
  • bidding_strategy_type

Reports

ad_impressions.view

• _date
• ad_network_type
• device_type
• cost
• impressions
• interactions
• clicks
• conversions
• conversionvalue
• averageposition

Account Stats

• ad_impressions_adapter
• ad_impressions_hour_adapter
  • hour_of_day

Campaign Stats

• ad_impressions_campaign_adapter
• ad_impressions_campaign_hour_adapter
  • hour_of_day

Ad Group Stats

• ad_impressions_ad_group_adapter
• ad_impressions_ad_group_hour_adapter
  • hour_of_day

Keyword Stats

• ad_impressions_keyword_adapter

Ad Stats

• ad_impressions_ad_adapter

Targeting Reports

• ad_impressions * [age_range, audience, gender, geo, parental_status, video]

Block Info

This Block is modeled on the schema from Fivetrans's Google Ads ETL brought over with Looker-specific connector (https://fivetran.com/integrations/adwords_for_looker).

The schema documentation for Ads can be found in Google's docs.

What if I find an error? Suggestions for improvements?

Great! Blocks were designed for continuous improvement through the help of the entire Looker community and we'd love your input. To report an error or improvement recommendation, please reach out to Looker support via email to [email protected] or via chat to submit a request. Please be as detailed as possible in your explanation and we'll address it as quick as we can.