SpaceX has gained worldwide attention for a series of historic milestones.
It is the only private company ever to return a spacecraft from low-earth orbit, which it first accomplished in December 2010. SpaceX advertises Falcon 9 rocket launches on its website with a cost of 62 million dollars, whereas other providers cost upward of 165 million dollars each. Much of the savings are because SpaceX can reuse the first stage.
Therefore, if we can determine if the first stage will land, we can determine the cost of a launch.
This information can be used if an alternate company wants to bid against SpaceX for a rocket launch.