kurhula / machine-learning-with-python--classification

Classification models

Machine-Learning-with-Python--Classification

PROBLEM STATEMENT Improve Marketing Campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending the kind of customers to target

MOTIVATION Banco de Portugal offered their clients fixed term deposits . Data was collected about each client, type of contact and outcome The main objective of this project is to identify the most responsive customers before the marketing campaign so that the bank will be able to efficiently reach out to them, saving time and marketing resources To achieve this objective, classification algorithms will be employed. Classified all clients into two groups: "yes" to term deposits and 'no' to term deposits Our dataset contains 4119 rows and 21 features