lecoupa / awesome-shopify

👩‍🎓👨‍🎓 Must-read articles, videos and books for store owners, app and theme developers.

Awesome Shopify

👩‍🎓👨‍🎓 Must-read articles, videos and books for Shopify owners and app developers.

Table of contents

• Awesome Shopify
  • Table of contents
  • Shopify Unite
    • Playlists
    • Shopify Unite 2019 - Keynotes
    • Shopify Unite 2019 - Track Sessions
    • Shopify Unite 2018 - Keynotes
    • Shopify Unite 2018 - Track Sessions
    • Shopify Unite 2017 - Keynotes
    • Shopify Unite 2017 - Track Sessions
    • Shopify Unite 2016 - Keynotes
  • Store owners and Shopify marketers
    • Types of store
    • Communities and help
    • Official social networks
      • Main
      • Facebook groups
    • Built by Shopify
      • Products
      • Free tools
      • Shopify Plus Features
        • Others
    • Shopify apps
      • Useful tools
    • Shopify themes
      • Marketplaces
      • Useful tools
    • Marketing resources
      • Advertising
        • Google Ads (Search, Display, Gmail, Shopping, YouTube)
        • Facebook Ads
        • Lookalike
        • Retargeting
      • Analytics and reports
      • Apps
      • Customer support
      • Emailing
      • Pinterest
      • Product inventory
      • Product and category pages
      • SEO
      • Social medias
      • Upselling and cross-promotion
      • Others
    • Marketing Tools
    • Dropshipping
    • Customer Support for eCommerce
    • Shopify experts and agencies
    • Great marketing blogs for eCommerces
    • YouTube channels
  • App and theme developers - Shopify partners
    • Communities and help
      • Official social networks
      • Facebook groups
      • Others
    • Official resources
    • Developer documentation
    • Development tools
    • Theme building
    • Kit skills

Shopify Unite

Unite is Shopify’s annual partner and developer conference. This is where they share their accomplishments as a platform over the past year and plan the future of commerce. To find out more check out the Unite website.

Playlists

• 📺 Shopify Unite 2019: Keynotes.

• 📺 Shopify Unite 2019: Track Sessions.

• 📺 Shopify Unite 2018.

• 📺 Shopify Unite 2017.

Shopify Unite 2019 - Keynotes

• 📺 Online Store: Core — Cynthia Savard Saucier.

• 📺 Online Store: Advanced — David Mollenkamp.

• 📺 Shopify POS — Arpan Podduturi.

• 📺 Backoffice — Lynsey Thornton.

• 📺 Shopify Plus — Katie Cerar.

• 📺 Developer products — Vanessa Lee.

• 📺 Shopify Fulfillment Network — Craig Miller.

• 📺 Closing Keynote: The Opportunity Ahead — Harley Finkelstein.

• 📺 AMA with Tobi Lütke.

• 📺 An Insider's Look at the Technology That Powers Shopify — Jean-Michel Lemieux.

• 📺 Closing Remarks — Atlee Clark.

Shopify Unite 2019 - Track Sessions

• 📺 Introducing: A New Store Design Experience.

• 📺 How to Gain and Engage App Users Through Kit Skills.

• 📺 Building for a Global Audience.

• 📺 Building for Large Merchants.

• 📺 Building Multilingual Apps.

• 📺 Wield More Control over Shipping.

• 📺 Empowering Leading Brands Now and in the Future.

• 📺 Choosing GraphQL: APIs for the Future.

• 📺 New Ways to Grow Your Business on the Shopify App Store.

• 📺 The Shopify Experts Marketplace.

• 📺 AMA With Shopify's Director of Partner Platform.

• 📺 Building Apps That Open Doors for Retail Merchants.

• 📺 Discovering Apps Across Shopify.

• 📺 Making Good Apps Great.

• 📺 Automation as a Service: Leverage Shopify Flow to Grow Your Agency.

• 📺 Better Buyer Relationships Through Order Editing.

• 📺 How to Close Your First 1000 Customers Based Solely on Data.

• 📺 How to Build an App in 15 Minutes.

• 📺 Building Integrations and Partnerships in the Shopify Ecosystem.

• 📺 Integration Testing for Themes.

• 📺 Lessons Learned Building Apps for Shopify.

• 📺 Metafields: Today and Tomorrow.

• 📺 Mobile First Is Dead — Long Live Mobile Only.

• 📺 Setting and Executing Your Agency’s Strategy.

• 📺 Storefront API and Vue.js: Leveling up Your Shopify Theme Development.

• 📺 Strategies for Building the Best Themes for Clients.

• 📺 The Four Habits of Highly Effective Apps.

• 📺 Create Value for Merchants with Better Discounting.

• 📺 Deconstructing the Monolith.

• 📺 Improving Shopping Experiences with Video & 3D Merchandising.

• 📺 Managing Projects to Deliver Best-in-Class Service to Merchants.

• 📺 Fulfillment APIs: Building a Stronger Foundation.

• 📺 Leveraging Shopify in Regulated Markets.

• 📺 The Power of Unique Shopping Experiences.

• 📺 New Opportunities for Checkout.

Shopify Unite 2018 - Keynotes

• 📺 CEO Tobi Lutke and Prime Minister Justin Trudeau Fireside Chat.

• 📺 More Voices // Tobi Lütke.

• 📺 Commerce and Retail // Satish Kanwar.

• 📺 Own Your Time // Lynsey Thornton.

• 📺 App and Partner Platform // Brandon Chu.

• 📺 Closing Keynote // Harley Finkelstein.

Shopify Unite 2018 - Track Sessions

• 📺 Building Scalable Apps.

• 📺 Navigating the Implications of GDPR and Building Trust With Merchants.

• 📺 Building Apps with GraphQL.

• 📺 Welcome to Track 1: Building.

• 📺 Extending your apps into Shopify App Extensions.

• 📺 Building Marketing Apps for All Entrepreneurs.

• 📺 Architecture of a Shopify App.

• 📺 Multi-Location Inventory: Unlocking New Opportunities.

• 📺 Boost Your App with Discounts.

• 📺 Increasing App Visibility and Lead Quality.

• 📺 Selling Shopify Plus.

• 📺 Creating Accessible Themes.

• 📺 Designing High Impact Teams for Scale.

• 📺 Building Retail Partnerships.

• 📺 Scaling Support Systems.

• 📺 The Power of Community.

• 📺 Growing your Customer Base.

• 📺 Project Management and Building Client Trust.

Shopify Unite 2017 - Keynotes

• 📺 Take the Path That Leads to More Entrepreneurs // Tobi Lütke.

• 📺 Welcome to Shopify Unite // Harley Finkelstein.

• 📺 Insights on Shopify Merchants // Lynsey Thornton.

• 📺 Today: Shopify Merchants and Consumers // Satish Kanwar.

• 📺 Solving Complex Problems, Simply // Christopher Lobay.

• 📺 Shopify Platform and App Extensibility // Atlee Clark.

Shopify Unite 2017 - Track Sessions

• 📺 Powered by Shopify: Pop-Ups and Point of Sale.

• 📺 Mobile-First Apps.

• 📺 Theme Development: New Tools, Better Liquid.

• 📺 Shopify Polaris: A Design System for Better Shopify App UX.

• 📺 Building Storefronts Anywhere.

• 📺 Working Together to Win Plus Deals.

• 📺 Designing the Best Support Solutions.

• 📺 Shopify Plus: A Year in Review.

• 📺 Building Powerful Marketing Apps.

• 📺 Building Integrated and Flexible Sales Channel Apps.

• 📺 Designing Ecommerce for Who Your Customers Want to Be.

• 📺 Opportunities for Your Next Shopify App.

• 📺 How to Effectively Scope Shopify Projects: Partner Panel.

• 📺 Reducing Commerce Complexity.

• 📺 An AMA with Shopify’s Tobi Lütke.

• 📺 Examining Shopify Plus Merchant Personas.

• 📺 Native Mobile Apps.

• 📺 Wholesale as a Channel for Growth.

• 📺 Building Custom Commerce Experiences.

• 📺 Redefining Discounts.

• 📺 Stories of Success: Merchant Panel.

• 📺 The Shopify Plus Partner Program.

• 📺 Product Management Fundamentals from Ideation to Launch: Partner Panel.

• 📺 Marketing Your Shopify App in The Shopify App Store.

• 📺 Building and Growing an Engaged Community: Partner Panel.

• 📺 Building Your Shopify App Backend for High-Volume Merchants.

• 📺 Powered By Shopify: Popups and Point Of Sale.

• 📺 How Your Agency Can Maximize Marketing With Any Budget: Partner Panel.

• 📺 Shopify App Support & Building Merchant Loyalty: Partner Panel.

• 📺 Scaling the Shopify Partner Ecosystem.

• 📺 Building Shopify Apps for Shopify Plus Merchants.

• 📺 Trends in Media and Retail: Interview with Ben Kaufman of BuzzFeed.

• 📺 Working with Shopify Plus Clients: Advice from Shopify Plus Partners.

Shopify Unite 2016 - Keynotes

• 📺 Using the Online Store Editor.

• 📺 Theme Accessibility.

• 📺 Post-Order Opportunities.

• 📺 Using the JavaScript Buy SDK.

• 📺 Exceptional Ecommerce Design.

• 📺 New API's for your next Shopify App.

• 📺 Understanding the Mind of a Shopify Merchant.

• 📺 The Power of Webhooks.

• 📺 Making Money from your Shopify App.

• 📺 Building a Sales Channel.

• 📺 How to Succeed on the App Store.

• 📺 Best Practices for Building Shopify Themes.

Store owners and Shopify marketers

Types of store

• 🛍 Shopify Basic, Normal and Advanced.

• 🛍 Shopify Plus.

• 🛍 Shopify Lite.

• 📖 Shopify vs Shopify Plus: Which Version is Right for You?

Communities and help

Official social networks

• 👥 Shopify Blog.

• 👥 Shopify Youtube.

• 👥 Shopify Instagram.

• 👥 Shopify Linkedin.

• 👥 Shopify Twitter.

• 👥 Shopify Plus Twitter.

• 👥 Shopify Support Twitter.

• 👥 Shopify Snapchat.

• 👥 Shopify Pinterest.

• 👥 Shopify Status.

Main

• 👥 Shopify subreddit.

• 👥 Shopify Meetups.

• 👥 Shopify forums.

Facebook groups

• 👥 Growth Bunker Shopify VIP.

Built by Shopify

Products

• 🚀 Shopify Fulfillment Network.

• 🚀 Shopify Shipping.

• 🚀 Shopify POS on Shopify Hardware.

• 🚀 Shopify Payments.

• 🚀 Shopify Buy Button.

• 🚀 Shopify Sales Channels.

• 🚀 Shopify Storefront.

• 🚀 Shopify Oberlo.

• 🚀 Shopify Ping.

• 🚀 Shopify Kit.

Apps

• 📦 Advanced Cash on Delivery: Control how buyers use COD on your store (India only).

• 📦 Amazon channel: Sell on Amazon by listing your products and managing orders.

• 📦 Apple Business Chat: Let customers contact you directly in Apple’s Messages app.

• 📦 Buy Button channel: Sell your products on any website or blog.

• 📦 Digital Downloads: Sell digital products in your store.

• 📦 Fraud Filter: Create custom filters to help you prevent fraud.

• 📦 Facebook Marketing: Promote products to the right audience on Facebook.

• 📦 Facebook Shop channel: Sell on Facebook from the Shop section of your Facebook Page.

• 📦 Geolocation: Boost global sales with language and currency recommendations.

• 📦 Google Shopping: Show products to interested customers across Google's Network.

• 📦 Instagram channel: Sell on Instagram by tagging products in your posts & stories.

• 📦 Kit: Run better Facebook ads.

• 📦 Launchpad: Schedule and monitor sales, releases, and content changes.

• 📦 Messenger channel: Sell products and provide customer support from Messenger.

• 📦 Oberlo ‑ Dropshipping App: Find products to sell on Shopify.

• 📦 Order Printer: Print invoices, labels, receipts, packing slips, and more.

• 📦 Point of Sale: Sell anywhere. Accept any payment. Grow your business.

• 📦 Product Reviews: The simplest way to share your customers' experiences.

• 📦 Retail Barcode Labels: Create and print barcode labels for your products.

• 📦 Return Magic: Top-rated return solution. Make your returns magical!

• 📦 Script Editor: Create personalized checkout experiences & powerful promotion.

• 📦 Shopcodes: Market products and link to checkout with Shopify QR codes.

• 📦 Shopify Chat: Chat live with store visitors. Turn visitors into customers.

• 📦 Shopify Flow: Turn tasks into automations so you can get back to business.

• 📦 Stocky: Inventory Management, Purchase Orders, Stocktakes, and More.

• 📦 Transporter: The fastest and easiest way to switch to Shopify Plus.

Free tools

• ⚙️ Free tools directory.

• ⚙️ Logo maker (Hatchful).

• ⚙️ Business name generator.

• ⚙️ Slogan maker.

• ⚙️ Pay stub generator.

• ⚙️ QR code generator.

• ⚙️ Terms and conditions generator.

• ⚙️ Privacy policy generator.

• ⚙️ Business card maker.

• ⚙️ Gift certificate template.

• ⚙️ Invoice generator.

• ⚙️ Purchase order template.

• ⚙️ Shipping label template.

• ⚙️ Return policy generator.

• ⚙️ Bill of lading form.

• ⚙️ Barcode generator.

• ⚙️ Image resizer.

• ⚙️ Business loan calculator.

• ⚙️ CPM calculator.

• ⚙️ Profit margin calculator.

Shopify Plus Features

• 🌟 Shopify Flow.

• 🌟 Shopify Launchpad.

Others

• 💰 Exchange Marketplace.

Shopify apps

Useful tools

• ⚙️ Huntify: a leaderboard of new Shopify Apps where each day app developers will submit their apps to the community for everyone to vote on.

Shopify themes

Marketplaces

• 🎨 Shopify Themes Marketplace.

• 🎨 Themeforest Shopify (Envato Market).

• 🎨 Creative Market Shopify.

Useful tools

• ⚙️ WhatStoreTheme: Get to know what shopify theme an online store is using.

Marketing resources

Advertising

Google Ads (Search, Display, Gmail, Shopping, YouTube)

• 📖 4 Advanced AdWords Audience Targeting Tactics.

• 📖 Target or Retarget Potential Customers on Gmail Ads. Analyse Your Cost per Conversion and Retarget on Desktop for Better Profitability.

• 📖 Automatically sync your Shopify products with Google Shopping and advertise them across Google's Network.

Facebook Ads

• 📖 The top 9+4 Custom Audiences with really high ROI.

Lookalike

• 📖 Advertise some products to audiences who are similar to the current customers or a specific segment of people.

• 📖 7 eCommerce Lookalike Audiences That Are Worth Testing.

• 📖 The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike.

• 📖 Quick Guide to Facebook Value-Based Lookalike Audiences.

• 📖 Advertisers seeing dwindling results with Facebook's 1% Lookalike Audiences.

• 📖 Facebook Ads: Create a Value-Based Lookalike Audience.

• 📖 About similar audiences on the Display Network.

• 📖 7 Things You Need to Know About LinkedIn Lookalike Audiences.

Retargeting

• 📖 Retarget your visitors with authentic review videos that demo the products they browsed (but did not buy).

• 📖 35 Retargeting Campaigns You’ve Never Heard Of Before.

• 📖 Retargeting campaigns: 25 tips from marketing experts.

Analytics and reports

• 📖 6 Types of Inventory and Sales Reports to Use in Your Retail Store.

Apps

• 📖 Best 14 Free Shopify Apps You Need to Install.

• 📖 Best shopify apps to increase sales for Black Friday.

• 📖 20 Best Shopify Apps to Boost Your Shopify Store Performance.

Customer support

• 📖 5 Reasons Why Live Chat is Important for Your Business Website.

Emailing

• 📖 Ecommerce Email Marketing Statistics 2018 [Infographic].

Pinterest

• 📺 Pinterest Conversion Tag Setup for your Shopify Store.

• 📺 Setup Pinterest Rich Pins for your Shopify Store.

Product inventory

• 📖 9 Tips to Manage Out-of-stock Inventory.

• 📖 Highlight scarcity and encourage customers to order now by showing when the inventory is low for the visited product.

• 📖 While Supplies Last: How to Use Scarcity and Urgency to Increase Sales.

Product and category pages

• 📖 Ecommerce Product Pages: 6 Shopify Examples to Learn from.

• 📖 Maintain an FAQ on the product/collection pages to build trust, improve SEO, and save time on customer support.

• 📖 13 of the Best Product Page Examples We’ve Seen (and Why They Work).

• 📖 Why Your Store’s FAQ Page is More Important Than You Think.

• 📖 Common online store FAQs for your customers.

• 📖 What the FAQ? Do's and Don'ts of FAQ's.

• 📖 3 Ways to Create a Good (And SEO-friendly!) FAQ Page.

• 📖 23 Tactics to Create Urgency and Grow Your eCommerce Conversions.

• 📖 14 Bullet-Proof Techniques to Create Urgency on Ecommerce Product Pages.

• 📖 Evergreen Tactics To Increase Ecommerce Conversion Sales.

• 📖 How to Use Urgency and Scarcity to Increase Your Online Sales.

SEO

• 📖 For SEO, How Fast Is Fast Enough?.

Social medias

• 📖 Publish a Viral Twitter Thread Around Your Product Story. When Performing, Promote It with Twitter Ads.

• 📖 Take advantage of indirect advertising by encouraging your customers to unbox and review your product on social networks.

Upselling and cross-promotion

• 📖 Set up Buy-One-Get-One (BOGO) discounts to incentivize your customers to purchase a products or to empty your inventory.

• 📖 How To Turn Your Shopify Thank You Page Into An Opportunity For More Sales.

• 📖 Upsell customers on the thank you page with an upgraded version or by cross-selling complementary products.

Others

• 📖 Growth Hacking eCommerce: 18 Underrated Hacks To Convert More Visitors.

Marketing Tools

• ⚙️ Which apps does a Shopify store use?.

• ⚙️ BuiltWith.

Dropshipping

• 🚚 Oberlo.

• 🚚 Modalyst.

• 🚚 Thieve.

Customer Support for eCommerce

• 💬 Gorgias.

• 💬 Richpanel.

• 💬 Shopify Chat.

Shopify experts and agencies

• 🧠 Shopify Experts.

• 🧠 Shopify Plus Partners (Service).

• 🧠 Shopify Plus Partners (Technology).

• 🧠 We Make Websites.

• 🧠 Disco.

• 🧠 P3 Media.

• 🧠 Pixelcabin.

• 🧠 ShopPad.

• 🧠 Pixel Union.

• 🧠 Elkfox.

Great marketing blogs for eCommerces

• 📖 Sleeknote Blog.

• 📖 Bootstrapping eCommerce.

• 📖 Spently Blog.

• 📖 Volusion Blog.

• 📖 Gorgias Blog (focused on customer support).

• 📖 Ecommerce Tech.

YouTube channels

• 📺 Curious Themes - Shopify Experts.

• 📺 Jody Edgar - The Shopify Expert.

• 📺 EcommerceTech.

App and theme developers - Shopify partners

Communities and help

Official social networks

• 👥 Shopify Partners Facebook.

• 👥 Shopify Partners Twitter.

• 👥 Shopify Dev Team Twitter.

• 👥 Shopify UX Twitter.

• 👥 Shopify UX Medium.

Facebook groups

• 👥 Shopify Partners (Facebook Group).

• 👥 Shopify Partners India (Facebook Group).

Others

• 👥 Partnersmap.

Official resources

• 📖 Shopify Developers Changelog.

• 📖 Shopify Partner Academy.

• 📖 Shopify app requirements checklist.

Developer documentation

• 📖 Getting started.

• 📖 API versioning.

• 📖 API guides.

• 📖 API tutorials.

• 📖 REST admin API.

• 📖 GraphQL admin API.

• 📖 Storefront API.

• 📖 Embedded apps.

• 📖 Tools.

Development tools

• 📖 Shopify App CLI. (see demo here)

• 📖 Shopify Developer Tools.

Theme building

• 🖼 Shopify Polaris.

• 🖼 Shopify Theme Integration Tests.

• 🖼 Shopify Liquid cheat sheet.

Kit skills

• 🤖 Conversational experiences.