Feature Brief
Explain your idea in detail:
Most businesses use email as a core part of doing business. They rely on it for transactional purposes, inter-department conversions, conversations with vendors and it even constitutes about 10% of revenue for re-activating prospects.
When companies choose to use their email, domain or IP for sending cold emails, they risk this entire communication channel. Chances are high that email service providers will blacklist their email, domain and/or IP. This would prevent any customers on the ESPs platform from every receiving an email from the business.
This is all due to sending reputation. The more cold emails you send over time that land in the spam box, the lower your sending reputation drops. At which point when it has dropped enough your email, domain and/or IP will be blacklisted.
For this reason most platforms like gmail, sendgrid, or mailchimp strictly prohibit the use of their platform for cold email purposes. Most of the time these companies are using a single MTA (Mail Transfer Agent) server to send on behalf of all of their customers. Having their MTA blacklisted is not an option.
Thus you're stuck using services like GMASS and LemList that do not offer an MTA, only the campaign management. This means you're forced to bring your own Email sending server (MTA) and risk your own reputation.
Currently the market does not offer a solution for cold email marketing professionals to send bulk cold emails without risking their own sending reputation.
Our goal is to provide a comprehensive emailing platform for cold emailing professionals. This means we will provide ability to manage the email contents, contacts, sending campaigns and manage the actual MTA and sending reputation for our clients.
Why we're uniquely suited to solve this problem:
- With our unique dataset we're able to identify which emails are real, which are spam traps, and which individuals are known to send emails to the spam box
- Our tech has the unique ability to pre-warm emails, domains and IPs to a high sending reputation before they're used for alive campaign
- Our tech has the ability to constantly manage the sending reputation of a client in real-time
- Our AI has the ability to customize the subject lines and contents of an email specifically to an individual, writing both custom first lines and tailoring the entire email contents to the individual user segments. Essentially predicting what a person is most likely to engage with