ryancflo / yammer_analysis

Yammer_Analysis

SQL Case Study Exercise

Analytics cases: Yammer Yammer is a social network for communicating with coworkers. Individuals share documents, updates, and ideas by posting them in groups. Yammer is free to use indefinitely, but companies must pay license fees if they want access to administrative controls, including integration with user management systems like ActiveDirectory.

Yammer has a centralized Analytics team, which sits in the Engineering organization. Their primary goal is to drive better product and business decisions using data. They do this partially by providing tools and education that make other teams within Yammer more effective at using data to make better decisions. They also perform ad-hoc analysis to support specific decisions.

Section 1: A Drop in Engagement
Engagement dips—you figure out the source of the problem.

Section 2: Understanding Search
The product team is thinking about revamping search. Your job is to figure out whether they should change it at all, and if so, what should be changed.

Section 3: The Best A/B Test Ever
A new feature tests off the charts. Your job is to determine the validity of the experiment.