swipswaps / objectiv-analytics

Objectiv is open-source product analytics infrastructure with a generic event taxonomy.

Objectiv is open-source product analytics infrastructure, built around a generic taxonomy.

• Collect rich, validated user behavior data with a generic event structure
• Feed it directly into your data warehouse without cleaning & transformation
• Take & run pre-built models off the shelf to speed up data projects
• Reuse and share any model between teams, products and platforms
• Use pandas-like operations that run on the full SQL dataset
• Instantly convert models to SQL to feed all data consumers from a single source of truth

Self-hosted, 100% free to use and fully open source.

Demo

Follow our Quickstart Guide to set up a fully functional dockerized demo in under 5 minutes.

Resources

• Objectiv Docs - Objectiv's official documentation.
• Objectiv on Slack - Get help & join the discussion on where to take Objectiv next.
• Objectiv.io - Objectiv's official website.

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What's in the box?

Open analytics taxonomy

Enables a generic way to collect & structure rich analytics events. Describes classes for common user interactions and their contexts.

• Used for validation of data collection and debugging of instrumentation
• Designed to ensure collected data is model-ready without cleaning, transformation or tracking plans
• Enables models to be shared and reused as a result of consistent data collection

Supports a wide range of product analytics use cases. We're currently working on extending the range of marketing related use cases.

Tracking SDK

Supports front-end engineers to implement tracking instrumentation that embraces the open analytics taxonomy.

• Provides guidance and validation to help setting up error-free instrumentation
• Support for React, React Native, Angular and Browser

Open model hub

A growing collection of pre-built models that you run, combine or customize to quickly build in-depth analyses.

• All models work with any dataset that embraces the open analytics taxonomy
• Currently covers common product analytics operations
• More advanced models coming soon (i.e. impact attribution of product features on conversion)

Bach modeling library

Python-based modeling library that enables using pandas-like operations on the full SQL dataset.

• Includes specific operations to easily work with data sets that embrace the open analytics taxonomy
• Pandas-compatible: use popular pandas ML libraries in your models
• Output your entire model to SQL with a single command

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Compatible data stores

Objectiv currently supports PostgreSQL. We're working on support for Snowplow and BigQuery for event handling at scale. Amazon Redshift is planned next.

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For more information, visit objectiv.io or Objectiv Docs - Objectiv's official documentation..

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This repository is part of the source code for Objectiv, which is released under the Apache 2.0 License. Please refer to LICENSE.md for details. Unless otherwise noted, all files © 2021 Objectiv B.V.