tiggerito / tag-rocket-rally

Tracking Tag solutions for the Rally Checkout system using Google Tag Manager

Hi there 👋

tag-rocket-rally's Issues

Clarify how to set Product Identifiers

For each tag the product identifier maps to different things. Like in Facebook I think the code maps to different fields based on the type of identifier. While with Google Ads it maps to either item_id or item_group_id.

The templates and the article should help clarify this.

Support Consent

This would first require a mechanism for the main store to pass consent information to the Rally checkout.

For BigCommerce they do have a consent cookie but it is not available in subdomains. It would also not be a generic solution. It would be better for a store to pass consent information to Rally, which then passes it on to the checkout process. And may then fires an event to let solutions like this deal with consent.

As this is a GTM solution it should use GTMs consent system. It should tell GTM what consent is granted or not and then consent aware tags can automatically do their thing.

Support Google Ads enhanced conversions

https://support.google.com/google-ads/answer/10172785

Need to set it up in the Google Ads Conversion tag.

I think I need to set up a GTM variable per enhanced conversion variable and add it to the tag. The code option implies I may be able to do it in one variable.