tohid-yousefi / rfm_analysis_and_cltv_prediction_flo

In this section, I will perform RFM analysis and CLTV prediction on the dataset belonging to the FLO store.

RFM_Analysis_and_CLTV_Prediction_FLO

In this section, I will perform RFM analysis and CLTV prediction on the dataset belonging to the FLO store.

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Problem Definition for RFM Analysis

📌 FLO, an online shoe store, wants to segment its customers and determine marketing strategies according to these segments. For this, the behaviors of the customers will be defined and groups will be formed according to the clusters in these behaviors.

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Problem Definition for CLTV Prediction

📌 FLO wants to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.