Topic: target-marketing Goto Github
Some thing interesting about target-marketing
Some thing interesting about target-marketing
target-marketing,# Customer-Analytics-and-Behaviour-Prediction Customer relationship management is one the most significant managerial tasks in organizations. Many companies may usually adopt a strategy that is known as target marketing. The marketing managers who may consider using target marketing will usually break the market down into groups and to target the most profitable segments. The current challenge is the effective utilisation of the data in CRM processes and selection of appropriate data analytics techniques. Hence, a prerequisite for the development of this customer-centric strategy is the specification of the target markets that the companies will attempt to serve. Therefore, this project comes forward as solution that begins by the Customer analysis which requires splitting up the customers into various segments that helps us in extracting the most profitable ones i.e. the loyal customers and then predicting their purchasing behaviour based on their past purchases.
User: aradhya29
target-marketing,Processing historical advertisement data and finding insights and patterns that occur to help company determine marketing targets
User: dinachoir
target-marketing,An comprehensive data analysis of a particular market and its customers.
User: eiliajafari
target-marketing,An analysis of target marketing, through A/B testing and Machine Learning. Data is from Starbucks.
User: zacksamber
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