An interactive user-friendly social analytics dashboard developed using Tableau to aid decision making process and strategy building for social media marketing.
With more than 69% of North Americans having social media accounts, more and more companies are gravitating towards social media analytics. Taking advantage of social media analytics would benefit ISED too. Here we propose Social Media Analytics solution that lays out various visualizations to assist social media marketing decision making process.
Socialytics provides the tools in the form of easy to interpret interactive graphs that offer qualitative insights on online brand reputation management. Socialytics can make the marketing strategist more informed for decision making and help unreveal patters otherwise hidden or difficult to spot.
It lays out no of followers in each platform, which platform has the most engaging followers, most popular channels on each platform, i.e. spot what trends people want to know more about – What people are interested in : Science , Innovation, Bussiness or Travel ?
It also plots out top N posts and tweets. Such visualization can unreveal which campaigns were most successful and why and more such campaigns should be carried out in future. As in the visualization, it appears that for Facebook LIVE posts gained more likes. So, perhaps people are more interested in seeing LIVE streaming of events rather than a single highlights video uploaded after the event.
Historical data can offer valuable insights as well. They offer overview of the health and performance of the social media channels and if present some interesting spikes which can be further inverstigated to unreveal hidden pattern. Promotion and return on investment can be viewed with such a timeline too to measure the effectiveness of the marketing strategy.
Maybe, sometimes just delaying a post till weekend can lead to increased number of likes and engagement ratio rather than investing on promotions.
These analytics described here are just like tip of the iceberg, social media analytics can provide much deeper insights and carry the power to instigate robust marketing strategies. With Instagram users spending one hour daily on average on instagram and more than 70% twitter users relying on Twitter for news, social analytics should be exploited by each and every company in 2020 to increase brand awareness and targeted marketing.
There are three folders :
Call Centre Data : Contains the call centre data of ISED
Social Media Data : Contains the social media data of ISED
Tableau : Contains all the tableau workspaces i.e dashboards and a storybook
Integrate Call Centre data with Social Media data to offer more insights and perform market gap analysis.
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