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conversion_rate's Introduction

Conversion rate

Project Description

Goal

Optimizing conversion rates is one of the most important tasks of a data scientist.

This is why, we will build a model that will predict the conversion rate of customers on a website and make recommendations to our marketing team to be able to increase our income.

Description

We have collected data about users of the website of a public limited company. Your project is to:

  • Create a conversion rate prediction model (will the user convert or not?).
  • Find recommendations to make for the Product & Marketing team so that they can improve this conversion rate.

Results

Logistic Regression Receiver Operating Characteristic (ROC) Curve

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